Selahatin - Aromatic Oral & Dental Hygiene from Stockholm

Selahatin redefines oral care with luxurious flavours and premium formulations. From toothpastes to mouthwashes and sprays, each product is crafted to whiten teeth while transforming your daily routine into an uplifting sensory experience.
Selahatin was born out of a personal tragedy suffered by founder Kristoffer Vural. However, this made him realise the importance of everyday routines. He realised that the little things in life have a huge impact on personal development: "If I was having a bad day, brushing my teeth made it worse." So Kristoffer desperately went searching for products that he can connect with emotionally and that make brushing his teeth a real pleasure. And so the wonderfully fragrant and flavourful products from Selahatin - "the most sophisticated toothpaste brand in the world" (Rick Owens, designer) - are born.